The Association for Multicultural Affairs in Transplantation (AMAT) and Donate Life America (DLA) joined forces in 2015 to develop Donate Life ECHO, which stands for Every Community Has Opportunity. Donate Life ECHO is a nationwide observance designed to reach multicultural communities. The observance has two objectives: one is to focus on the power of sharing one’s personal decision to register as an organ, eye and tissue donor with members of one’s community; the second is to encourage registered donors to ask members of their personal networks and extended communities to talk about organ, eye, and tissue donation and register as donors.